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Brand Foundation

The Brand Foundation page links to questionnaires that prompt you to highlight the core components of your business. Your answers to these questions are presented as a convenient visual summary that makes it easy for collaborators to learn about your company and understand your differentiators.

Salespeople, marketers, designers and content creators can each benefit from the information provided. This page is organized in the order that it is recommended to fill in content.

Learn more about each section:

Brand Archetype

Competitive Landscape

Vision

Marketplace

The Marketplace is a personalized digital storefront featuring a growing selection of curated design templates for your business. You'll be presented a collection of Design Kits and Collateral Templates made specifically to match your organization’s archetype to bring your brand to life.

Design Kits

Collateral Templates (Design Templates)


Links

Centralize scattered project files, contracts and website links into meaningful collections to save time hunting for shared assets.

Links Overview